top of page
  • Writer's pictureJennifer Heppell

Why email marketing is important in 2023

Email marketing has been a cornerstone of digital marketing for decades, and it continues to be a critical component of any successful marketing strategy in 2023. In fact, email marketing has only become more important as new technologies and trends have emerged. In this blog post, we'll explore why email marketing is still essential in 2023 and why businesses should continue to invest in it.

1. Email has a large audience

Email remains one of the most widely used communication channels in the world. According to Statista, the number of global email users is expected to reach 4.6 billion in 2023. This means that nearly 60% of the world's population is using email, making it an incredibly powerful way to reach potential customers.

2. Email is highly targeted

One of the most significant advantages of email marketing is its ability to deliver highly targeted messages. By segmenting your email list based on factors such as demographics, behaviour, or interests, you can tailor your messages to specific groups of people. This increases the chances of your emails being opened and read, and it also helps to build stronger relationships with your subscribers.

3. Email is measurable

Unlike traditional marketing methods, email marketing allows you to track and measure the success of your campaigns accurately. With the help of email marketing tools, you can monitor metrics such as open rates, click-through rates, bounce rates, and conversion rates. This data provides valuable insights into what's working and what's not, allowing you to optimize your campaigns for better results.

4. Email is cost-effective

Compared to other marketing channels such as social media or paid advertising, email marketing is relatively inexpensive. The cost of sending an email is negligible, and many email marketing tools offer affordable pricing plans based on the size of your email list. This means that even small businesses with limited budgets can benefit from email marketing.

5. Email builds trust and credibility

Email marketing is an excellent way to build trust and credibility with your subscribers. By consistently delivering valuable content, you can establish yourself as an authority in your industry and develop stronger relationships with your audience. This, in turn, can lead to increased brand loyalty and higher customer lifetime value.

In conclusion, email marketing is just as important in 2023 as it has ever been. With its large audience, targeted messaging, measurable results, cost-effectiveness, and trust-building capabilities, email remains a critical component of any successful marketing strategy. Businesses that continue to invest in email marketing will reap the benefits of increased engagement, stronger relationships, and ultimately, higher revenue.


Recent Posts

See All


bottom of page