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  • Writer's pictureJennifer Heppell

Tips for Successful Social Media Marketing

Social media marketing means using platforms like Facebook and Twitter to share content about a company's products and connect with customers. It includes posting content, talking to followers, checking results, and using ads.


Social media marketing is powerful because it helps connect with people, interact with them, and gather information. It allows businesses to reach their target audience in many ways, from platforms like YouTube to social sites like Facebook.


The data from the Datareportal April 2023 global overview reveals that social media continues to play a significant role in the lives of people worldwide. With over 60% of the global population now using social media, it provides an extensive and diverse audience for social media marketing. Moreover, the addition of 150 million new users within the last year indicates ongoing growth, offering businesses the chance to explore new markets and demographics.


The fact that people spend an average of 2 hours and 24 minutes daily on social media platforms underscores the importance of these channels for marketing. It creates ample opportunities for businesses to engage with their target audience and convey their marketing messages effectively. However, with this growth, competition for user attention is fierce. High-quality, engaging content is crucial to stand out in the crowd.

A woman clicking her phone.

Tips for Successful Social Media Marketing

Set Clear Goals

What do you want to achieve with your social media marketing efforts? Increased brand awareness, lead generation, website traffic, or engagement? When you set your goals, make sure they're doable and break them into smaller steps.

Here are the steps from Blogging Wizard for creating realistic goals in your social media marketing strategy:

  • Use numbers (like reaching 5000 Instagram followers).

  • Always set a deadline.

  • Be specific and make SMART goals.

  • Make sure your goals fit with your overall marketing plan.


Select the Appropriate Social Media Platform Choosing the right social media platform can be confusing. To pick the best one, consider where your target audience hangs out. Research can help.


For instance, Facebook is a good starting point for most brands, with 2.85 billion monthly users. It's great for building awareness and generating leads. If you want to connect with influencers and professionals, try Twitter and LinkedIn. For a younger crowd, like on TikTok and Instagram, they're perfect. Your social media choice should also match your campaign goal.



Consistent Branding Maintaining a consistent brand image across all your social media platforms is essential. Using the same logo, colour schemes, and tone of voice helps reinforce your brand identity and builds brand recognition and trust.


This consistency makes your brand more recognizable to your audience and can significantly enhance customer loyalty. It ensures that your audience has the same experience and perception of your brand, no matter where they encounter it. This consistency extends to the content you share, the visuals you use, and even how you interact with followers. Remember, every post, reply, like, and comment should support your brand personality.



Use Hashtags Wisely

Hashtags can expand your reach on platforms like Instagram and Twitter. They categorise content for the platform and the users, making your posts discoverable to people interested in that specific category or topic.


However, it’s essential to use them strategically. Overloading your posts with irrelevant hashtags can make you appear desperate and can be annoying to your audience. Here are some tips for using hashtags effectively:

  • Research popular and relevant hashtags:

  • Create brand-specific hashtags

  • Don’t overuse hashtags

  • Test and analyse

Remember, the goal is to use hashtags to engage your audience and gain visibility for your brand, not just to follow a trend.

A phone with a symbol hashtag


Engage with you Audience

Engaging with your social media audience is a two-way street. Respond promptly to comments and messages, encourage discussions, and promote user-generated content to create a sense of community around your brand. Consistency is vital in social media engagement. Regular updates with relevant content keep your audience informed and interested. Personalise your responses by using names for a more personal touch, showing your audience that you care.


Additionally, monitoring and responding to feedback is essential. Address both positive and negative comments to demonstrate that you value your audience's opinions. According to an article by Convince and Convert, answering a complaint on social media can increase customer advocacy by as much as 25%.


Remember, social media engagement isn't just about promoting your brand; it's about building relationships with your followers.



Craft Engaging Content Creating visually appealing, informative, and entertaining content that resonates with your audience is important. This involves a mix of different types of content to keep your feed fresh and engaging. Images can capture attention quickly, while videos can provide a more immersive experience. Infographics are excellent for presenting data in an easily digestible format, and blog posts allow for in-depth exploration of topics.


Remember, the goal is not just to fill your feed with content but to create content that your audience finds valuable and engaging. This approach will help you build a strong relationship with your audience, leading to higher engagement rates and ultimately, a more robust online presence for your brand. You can read more about this from my previous blog.



Utilise Social Media Marketing Tools

Social media marketing tools can simplify your work and make it more effective. They help you manage your accounts, schedule posts, see how well you're doing, and more.


For example, scheduling tools let you plan posts and share them at the right times. Monitoring tools help you keep an eye on your brand's mentions, hashtags, and messages. Analytics tools give you info about your audience, so you know what they like.


Some tools even help you make content, like creating cool graphics or finding interesting things to share. But remember, while these tools are great, they work best when you have a solid plan, create engaging content, interact with your audience, and learn and adapt as you go.

Here are some of the top social media marketing tools for 2023:

  • Animoto: A tool for creating professional videos.

  • Audiense Insights: Provides insights about your audience.

  • Canva: A graphic design tool for creating engaging content.

  • BuzzSumo: Helps you discover popular content and influencers.

  • Built-in Analytics on Social Media Platforms: Most major social media platforms offer their own analytics, which are especially useful to analyse your performance and make the necessary adjustments.

  • Hootsuite: A comprehensive tool for managing multiple social media accounts, scheduling posts, and tracking engagement.

  • Mention: A tool for monitoring brand mentions across the web.

  • Affable Discovery: Helps you discover influencers in your niche.



Final Thoughts While social media marketing can indeed be a challenging endeavour, the potential benefits are too significant to overlook. If not taken seriously, there’s a risk of missing out on valuable leads, potential customers, online visibility, and ultimately, sales.


These social media marketing tips can serve as a guide to refine your strategy until it becomes a winning one. However, it’s crucial to remember that social networks are designed for interaction and conversation. If your audience isn’t made a top priority, the results may be disappointing. Engage with your audience, respond to their comments, and show that you value their input.


In simple terms, the key to successful social media marketing lies in understanding its core - it’s all about connecting and engaging with people. With a good plan and a focus on your customers, you can use social media to boost your brand and grow your business. To dive deeper into these topics and get expert advice, be sure to subscribe to my newsletter. By doing so, you'll access valuable insights and tips to enhance your business growth. Let me assist you in taking your business to the next level.


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