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  • Writer's pictureJennifer Heppell

Which Email Marketing Software is Best?

  • Keap is a good option for small businesses and startups. It's affordable and easy to use, with a small learning curve.

  • If you're just getting started with email marketing, Keap might be a good choice because it allows you to set up basic emails without a lot of technical knowledge or assistance from an expert.


MailChimp is a very popular email marketing service, with over 10 million users. It's easy to use and has a lot of features, which means you'll be able to create professional looking emails for your audience. The free version allows you to send up to 2,000 subscribers messages per month with no time limit on their length or frequency. You can also add unlimited subscribers for $10/month or pay just $1/month if you have less than 1,000 subscribers. There are templates available that are clean and easy-to-use (which is important because we all know that it's hard enough being an entrepreneur without having to design your own emails).

MailChimp also has tons of integrations and third party apps that make it easy for people who don't want to spend hours creating templates from scratch - they just import their list into MailChimp and then customize things like colors & images accordingly! The customer service here is great too - they've always answered my questions quickly when I've had them (even though sometimes I've been asking silly things like "how do I turn off tracking?")


MailerLite is one of the best email marketing software solutions on the market today. Their user-friendly interface and variety of features make it easy for businesses to create, send, and track emails without needing an expert programmer or designer.

It has been optimized for both beginners and advanced users alike, with an intuitive drag-and-drop editor that allows you to lay out your newsletter in just a few minutes. You can also do things like add images or videos with their built-in media library, as well as integrate social media accounts like Facebook or Twitter so users can share your message with their friends.

If you need help getting started or want more advanced features such as automation campaigns that target specific groups based on their demographics (like location), MailerLite has plenty of resources available online including video tutorials that explain how everything works step by step so there's no confusion about the process behind creating them yourself later down road when things start getting busy at work again!

You should make sure to do research so you can see which one works best for you.

To help you navigate the email marketing software options and find the best fit for your business, we've broken down the most popular types of email marketing software below.

  • Email Marketing: The backbone of any successful email marketing strategy, this software allows you to create campaigns and send emails to lists of contacts. It can also be used for segmentation, analytics, automation and tracking.

  • List Building: This type of program helps you build a list of subscribers who are interested in your content or products by offering freebies such as eBooks or webinars in exchange for an email address. Popular examples include Aweber and MailChimp (two popular names). You'll need this if you want people to sign up for something else like an eBook or webinar offer from time-to-time without paying money upfront right away!

  • Affiliate Marketing: Affiliate programs allow merchants to pay third parties with commissions on sales made through their products or services - so when someone buys something using one link/URL then that person gets paid commission fees based on how much they spent before buying it!



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