Hi there, and welcome! I'm Jen, your go-to expert for automations and systems, helping coaches and course creators save time, grow their businesses, and thrive online. This blog is part of a brand-new series all about social media marketing.

If you’ve ever felt overwhelmed by social media or unsure where to begin, don’t worry — you’re not alone. The good news is, it doesn’t have to be complicated, and I’m here to guide you every step of the way.
In this post, we’ll explore:
What social media marketing is
Why it’s so powerful for your business
Actionable tips to help you get started
What Is Social Media Marketing?
Simply put, social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, and others to promote your business, build relationships with your audience, and ultimately drive sales. Unlike traditional marketing methods (think flyers or magazine ads), social media allows you to connect directly with your audience in real time.
For small businesses, especially service-based ones like coaching or online courses, this is a game changer. Why? Because social media is:
Personal: Build genuine connections with your audience.
Accessible: Most platforms are free to use.
Cost-effective: Reach your ideal clients without breaking the bank.
Why Social Media Matters for Coaches and Course Creators
Your business thrives on trust and relationships. Social media allows you to:
1. Build Authority
Share tips, stories, and successes to show your expertise in your field. When you demonstrate value, your audience sees you as a trusted expert.
2. Engage with Your Audience
Respond to comments, answer questions, and run polls. These interactions make your followers feel valued and connected to your brand.
3. Showcase Your Offers
Highlight your coaching programs, online courses, or testimonials from happy clients. Social media is a fantastic way to display your services.
In the UK, platforms like Instagram, Facebook, and LinkedIn are especially popular for service-based businesses. If you’re not active on these platforms, you might be missing out on connecting with your ideal clients.
Key Components of a Strong Social Media Strategy
To succeed on social media, you need a solid plan. Here are the essentials:
1. Choose the Right Platform
Not every platform works for every business. Go where your audience is. For example:
B2C businesses: Instagram and Facebook tend to perform well.
B2B businesses: LinkedIn is often the best choice.
2. Create Valuable Content
Your content should provide value to your audience. Think of:
Tips and tricks: Share your knowledge.
Inspirational posts: Motivate and inspire your audience.
Behind-the-scenes content: Showcase your process and personality.
3. Engage Actively
Social media is a two-way street. Reply to comments, ask questions, and foster genuine conversations. Remember, it’s called social media for a reason.
4. Be Consistent
You don’t need to post daily, but consistency is key. Whether it’s twice a week or bi-weekly, showing up regularly builds trust and keeps you top of mind.
Actionable Tips to Get Started
If you’re new to social media marketing, here’s how to begin:
1. Define Your Target Audience
Who are you speaking to, and what do they need from you? Knowing this will help you choose the right platform and craft messages that resonate.
2. Set Clear Goals
Focus on metrics that truly matter for your business. Instead of follower counts, track:
Website traffic
Sales
Sign-ups for your offers
3. Post Something Today
You don’t need a perfect plan to start. Share a quick tip, an inspirational quote, or introduce yourself. People love to see the person behind the business. For example, explain why you started your business and what you aim to help people with.
4. Focus on Progress, Not Perfection
You don’t need to have everything figured out. Start small, learn as you go, and build from there.
What’s Next?
That’s it for this introduction to social media marketing! I hope you feel more confident and ready to take your first steps.
Let me know in the comments: What’s your biggest challenge with social media? I’d love to help.
In the next post, we’ll explore how to choose the right social media platform for your business. Not sure if Instagram, Facebook, LinkedIn, or another platform is best for you? Stay tuned! Make sure you subscribe to my YouTube Channel 198) Jen Heppell Starchelle Communications - YouTube and turn on notifications so you don’t miss it.
If you found this helpful, don’t forget to subscribe to my newsletter https://go.starchelle.com/mailinglist and follow me on YouTube (198) Jen Heppell Starchelle Communications - YouTube for more actionable advice.
Helpful Links and Resources (and they're all FREE!)
Take your social media marketing to the next level with these resources:
Watch the video that inspired this blog: https://youtu.be/aAjvxWu-G7U?si=yn_odwLcbn2Yt9Bw
Download my free guide: Marketing Made Simple
Need tech help? Join my FREE Monthly Tech Café Meetings: https://go.starchelle.com/tech-cafe-page
Get my free ebook: https://go.starchelle.com/funnelsthatconvert-page
Thanks for reading, and I’ll see you next time!
