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  • Jennifer Heppell

Strategies for Social Media Lead Generation

Social media platforms have become more than just spaces for connecting with friends and sharing personal updates. They are now vital marketing channels that can help businesses reach out to potential customers, engage with their audience, and most importantly, generate leads. Since more than 4.9 billion people use social media across the globe, it's the perfect platform for businesses to make connections and gain potential customers. The key is to use the right methods at the right time.

In this blog post, we will explore strategies for social media lead generation. We’ll provide you with practical tips and insights that can help transform your social media presence into a lead-generating machine.

So whether you’re a seasoned marketer looking for new strategies or a small business owner trying to navigate the world of social media marketing, this blog post is for you. Let’s get started!

What is Social Media Lead Generation?

Social media lead generation is all about identifying qualified leads on social platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, and Twitter) and guiding them into your sales funnel. This process turns interest in your brand into concrete actions, like signing up for a newsletter or joining an online event. Social media often has higher user engagement compared to other methods like emails or websites.

Strategies for Social Media Lead Generation:

Optimise your Profile

Your profile is like your first impression online. It's what people see when they check out your stuff. Making this part better will make people more interested in what you do and might make them follow or chat with you.

Some ways to make your profile better today:

  • Make sure your contact info is easy to find.

  • Using call-to-action buttons.

  • Put links to your website.

  • Make quick links to your newsletter or email signup.

  • Write a short and catchy description of your brand.

  • Choose a good picture for your profile.

  • Pin important content to the top of your profile.

A facebook page that has optimise profile

Create targeted ads with special offers

Paid social media ads are a powerful tool for getting new leads. They let you reach exactly the people you want and even expand beyond your current followers.

The latest data shows that more consumers report finding the perfect product by seeing a targeted ad (49%) over an organic post by a brand (40%). Take advantage of this by using ads to promote special discounts and limited-time offers.

Here's how to do it effectively:

  • Use sponsored ads to target your audience with offers that catch their eye.

  • Advertise specific content, discounts, and time-limited deals on your products and services.

  • Accelerate your lead generation with ads that precisely target people based on their age, location, and online behaviour.

This way, your investment in advertising will bring in the folks who are most likely to be interested in your brand, product, or service.

Use Retargeting Ads Retargeting ads are a form of online advertising that shows ads to users who have visited your website or interacted with your brand before but did not complete a conversion.

Retargeting ads are a top choice for many marketers, used by 77% of both B2B and B2C marketers in their Facebook and Instagram advertising. These ads supercharge your social advertising and lead-generation efforts by giving lost prospects a second chance.

Imagine someone clicked on your ad, checked out your page, but didn't finish signing up. That's your cue to hit them up with more ads, nudging them to complete the process.

But it's not just about those who clicked; you can retarget leads who came to your site from search engines or other places. You can also reach out to blog readers who haven't joined your newsletter.

To make it even more effective, set up your retargeting ads in a sequence. Start with an "awareness-stage ad" to address their concerns and objections. Then, move on to a "consideration-stage ad" with testimonials to build trust.

This is crucial because retargeting ads get way more clicks (up to 10 times more) than regular ads. So, use retargeting to re-engage with people who visited but didn't finish what they started. It's like giving them a friendly reminder to come back and complete their business with you.

Share Testimonials

To make your social media game stronger, keep an eye on what people are saying about you on social sites like Yelp, Google, and Facebook. If you find happy customers, ask them to share their feedback and sweeten the deal with rewards.

Once you've got those testimonials and reviews, put them in your posts as social proof. It's like showing off your happy customers, and it builds trust. Sharing stories and good reviews is like spreading the word about your awesome business. When people trust you, they're more likely to pay attention and get interested in what you're offering.

A Facebook screenshot of Client's testimonial.

Host Webinars and Other Virtual Events

Virtual conferences and events are a valuable way to engage with a specific audience, establish your expertise, and generate leads on social media.

When hosting these events, focus on topics of interest to your target audience, address industry issues, offer practical advice, and invite influential speakers. Live posting during the event and repurposing content can create a wealth of social media material. Sharing event recordings on social media can boost engagement, especially when collaborating with influencers.

Virtual events provide an opportunity to subtly promote your products and services, even if the event isn't directly related to your business. To maximise lead generation, choose relevant topics and promote the event on social media in advance.

You can also repurpose presentation materials as images or infographics for additional social media content. Virtual conferences and events not only engage a specific audience but also establish your authority and generate leads through social media.

Use Lead Magnets To supercharge your social media lead generation efforts, consider using lead magnets. These are like attractive goodies you offer to people in exchange for their contact details.

Lead magnets come in various forms, such as research papers, free tools, discount codes, case studies, webinars, whitepapers, Ebooks, and more. They work as bait, enticing potential customers to click and join your email list, eventually turning them into paying customers.

Research shows that using lead magnets can boost your conversion rates by 50%. This is because lead magnets help you understand what your potential customers are interested in, giving your sales team valuable insights to turn them into customers.

So, by using lead magnets wisely, not only can you attract potential customers, but you can also gain insights into their needs and interests, which in turn helps convert them into paying customers.

A facebook screent shot of sample of lead magnets

Run Promotions and Contest

Contests and special promotions are a fantastic way to step up your social media lead generation game. These activities really get people involved and engaged.

When you offer prizes or incentives, even cold leads become more willing to share their info or interact with your brand. Plus, you can grow your followers and get more likes and shares by setting some simple rules like following, retweeting, or sharing your posts.

Running contests is not just fun; it's a smart way to make more people aware of your brand and gather social media leads. And the best part? Participants often spread the word about their positive experiences with friends and colleagues, creating a viral effect.

Here's how you can let people enter your contest for social media lead generation:

  • Use retweets, shares, likes, and follows – It's the easiest way to get a bunch of people interested and generate social media leads.

  • Share a link to a landing page – This method might get you fewer entries, but it's a good way to collect info through a contest entry form.

Launch a Referral Campaigns Referral campaigns can be a game-changer, potentially increasing your social media leads fourfold when done right.

Here's how they work: You reward your leads for bringing in new folks. These newcomers get to know your products or services and might become fresh leads. To make it successful, offer a sweet incentive like a gift card or a discount in exchange for the referral.

Referral campaigns are fantastic at doubling your sales leads. They motivate your leads to refer their friends or colleagues, who could become new leads. Your followers on social media can be your secret lead generators. You can start a referral campaign that gets them out there finding new customers for your business.

Final Thoughts Social media's lead generation capabilities extend far beyond what we've discussed here. These platforms provide you with an abundance of tools, analytics, and creative possibilities to explore. To truly harness the lead-generating potential of social media, it's essential to stay updated with the latest trends and technologies. The algorithms governing these platforms are continually changing, and new features are regularly introduced. This dynamic environment demands an adaptable and proactive approach.

Remember, while social media is an incredible resource for lead generation, it's also a long-term commitment. Building a strong online presence and nurturing relationships with your audience takes time. Consistency, authenticity, and providing real value are key factors in your success.

So, let's get started and make the most of the social media lead generation! Subscribe to my newsletter and let me provide you with expert tips and guidance.


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