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  • Writer's pictureJennifer Heppell

What are lead magnets and how do I use them?

Lead magnets are one of the most effective ways to get more leads for your business. They're also incredibly easy to create and have a huge impact on your marketing funnel. But what exactly are lead magnets? And how do you use them to grow your audience and make more sales? In this post, we'll explain what lead magnets are, why they're so effective, and how you can use them to improve your marketing.

Lead Magnets what they are and how to use them
Lead Magnets what the are and how to use them

What is a lead magnet?

A lead magnet is a type of content that you give away in exchange for an email address. The goal is to attract new subscribers who are interested in your content and turn them into long-term customers.

What does a lead magnet do?

A lead magnet is a way to get someone's contact information. It doesn't always have to be in the form of an actual file, but it can be if you want it to be. For example, let's say you were writing an ebook or PDF guide about how to plan a wedding. You could offer that as your lead magnet and make it so that people who sign up for it will receive emails from you about planning weddings with tips and advice on what works best for them based on their needs and preferences.

If you're wondering why someone would want to provide their contact information when they don't even know if they like your product yet (or if the product even exists), think of it this way: If somebody signs up for something free from me, then I've already established myself as an expert worth knowing more about—and there's no better way than through email! Which means that if I tell them later on down the road "Hey! Check out my latest course," they might actually pay attention because they've already started trusting me since we've had some sort of prior relationship already established between us via our initial communication channel (email).

Lead Magnets help you to collate the email adresses to start sending emails to potential clients
Email address collecting using lead magnets

Why do you need one?

Lead magnets are a great way to increase the number of people who sign up for your email list and opt in to receive future emails from you. Lead magnets also help you gain more social media followers, build trust with potential customers and even get people to buy your products or services.

With lead magnets, you can:

  • Build an email list. This is one of the most common reasons why people create lead magnets—to build their email subscriber lists so they can start building relationships with their customers and prospects by sending them helpful information via email (like how-to guides or articles). You can also use lead magnets as incentives that encourage people to share content on social media or download ebooks or videos in exchange for an opt-in email address.

  • Get subscribers for your newsletter/newsletter series. If someone wants to receive regular updates about what's going on at your business, offering them access through an opt-in form will make it easy for them to do so without needing any extra effort from themselves at all!

  • Get subscribers/fans on social media platforms like Facebook, Twitter or LinkedIn etc.. By creating something valuable enough such as an ebook (PDF), video tutorial etc., which could be downloaded after providing some basic details like name & email address etc., this will attract lots of new visitors towards us since there would be no cost involved whatsoever."

How can you create one?

A lead magnet is a free resource that you give away in exchange for contact information. When you're creating one, there are a few things to keep in mind:

  • What is your goal with this lead magnet? If it's to get more email subscribers, then make sure the content is relevant and high-quality so that people are actually interested in reading it or watching it. If getting more traffic to your blog is the goal, consider publishing an e-book on the topic instead of just an article that promotes something else (e.g., if it's about SEO).

  • Who can benefit from receiving this lead magnet? Do they have any commonalities? Is there anything else that makes them like each other? This will help determine what type of content you should create as part of your lead magnet.

  • What information do these prospects need before making their decision about working with you? This will help guide where you place links back into your site throughout whatever form(s) they are taking (website or social media).

Lead magnets are great. Use them!

Lead magnets are a great way to get people to download your content, and they can also be used to build an email list, generate sales, and even build your brand. With so many ways to use them in mind, you should absolutely use lead magnets!


In this post, we’ve covered what lead magnets are, why you need them, how to create them and some tips to help get the most out of your efforts. But it all comes down to one thing: if your business is not using lead magnets as part of its marketing strategy, then you’re missing out on an opportunity and if you would like to download any of my lead magnets they are available here.

keyboard and man typing with yellow watch
Email address colling can be really hard to do


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